In October 2010, Leyte was named as Most Business Friendly Province by the Philippine Chamber of Commerce and Industry during the 36th Philippine Business Conference and Expo. This is the second time the province received such recognition and it comes with no surprise. For the past three years, many businesses have located in Leyte showing a growing confidence in the province’s capabilities and viability to accommodate industry and investments.
Leyte Gov. Carlos Jericho “Icot” Petilla said he was glad that the province’s efforts in promoting Leyte as a business destination has been recognized again.
To achieve this fete, Petilla and his team complimented the local government’s capability of providing the locators’ requirements such as electricity, telecommunications, and transportation, among others, by working closely with possible locators.
“Years back, we found out that investors were looking for location with mall. For some businesses, the presence of a mall is gauge or barometer of the economic maturity of a place and governance as well,” clarified Petilla.
Banking on more opportunities in the offing, Petilla formed a team to tap possible mall owners. Eventually, they chose Robinsons Land Corp. to put up the first mall in the island. “Because they are the most aggressive in this venture. They visited us 17 times,” Petilla added. “The moment Robinsons mall was built, APAC entered. APAC was the first call center to be located in a municipality.”
In 2009, APAC, a business process outsource company, located its operations in Palo with 950 employees.
Under his term, Governor Petilla was also able to locate three more coco oil mills, making a total of four coco oil mills operating in the province.
For tourism development, Petilla veered away from the traditional formula based on capacity building in terms of creating a tourism council, beautification projects and trainings.
“You can have the nicest place even more beautiful than Boracay but if you do not have a hotel, you cannot have tourism. My concept of tourism is a hotel destination, period. In fact, even if the place is not good, you can have a hotel and a golf course then it’s a destination. If you fast-track capability building, it will only go to waste,” explained Petilla. “What we are looking right now is for one hotel operator. If we do find one, our job is done.”
Unlike the typical politician who automatically think of infrastructure as part of their priority projects, Petilla believes it’s not bridges or roads that Leyteños want. First and foremost it is proper education and employment. “We try to make sure that the private sector increases and that our focus is on investments because that is what Leyteños need – jobs.” For Petilla, a growing private sector will be able to provide employment opportunities.
Now serving his third and last consecutive term, Petilla believes that “governance is about consulting the people and asking them rather than assuming what they want or need. By doing so, we focus on the social aspect of society.” And that focus comes with clear goals and practical solutions. To his credit, his programs, that are sometimes unorthodox and far from the norm, brought development and delivery of basic social services to the province.
EDUCATION
To equip Leyteños more competencies for employment, Petilla sought to make education matter. Inspired by community colleges in Vancouver, Canada he visited, Petilla developed certificate programs in the local high schools.
The ICOT-P program is in answer to the state of education in the province wherein 20 percent of high school graduates actually go to college according to a study conducted in 2005. “Now, it is 14 percent,” Petilla added.
In collaboration with Technical Education and Skills Development Authority, Petilla added an additional year in high school wherein courses on farming, electrical vocational course, small engine repair, hotel and restaurant management and carpentry are offered. Approved by Education Department, the program started in 2005 and ventured with community colleges located in 112 high schools.
As a former instructor in Ateneo de Manila University for five years, Petilla believes that “education should matter.” “Our mission is for a high school graduate to be more employable than a college graduate. We can do this. We created these courses because that is what the community needs but we will teach them in high school not in college.”
The program also ventured to teaching software development. Confident that students can very well adapt to the challenge, Petilla believed that “It only takes interest. What you need is a great appetite for learning. That is all what it takes.”
In 2005, the region registered 14,112 high school graduates with 7,988 were certified in information technology-related discipline. Some graduates were already employed and started earning P5,000 per month while some have started their own businesses. Others sought employment in Manila and are earning P33,000 per month in a prestigious BPO company.
Aside from these developments, Governor Petilla had also rehabilitated the rural hospitals in the province “without spending a single centavo.” Skeptics tried to discouraged him but he believed he is on the right track. With provincial hospitals taking up a third of the provincial budget, the provincial government made the hospitals earn their keep.
In the past five years, significant improvements were noted at the Leyte Provincial Hospital, Ormoc Disctrict Hospital, and the Western Leyte District Hospital in Baybay. Other district hospitals were also provided with facilities and building amenities to improve rural health care systems.
“We made an ordinance charging for each operation rather than closing the hospitals which was initially met by opposition. Through its earnings, the hospitals are surviving right now. Their budget allocation remained the same since 2004. Otherwise, we could have closed the hospitals,” reveals Petilla.
In November 2004, the first private room became available in the province at a price of P800 per day. “Since then, the room has never been vacant. Not many people realize that if you can provide good service, people will pay for it,” shares Petilla.
Now, there are seven private rooms with a rate of P1,000 per day. “In government hospitals, if you are an indigent, the services are free. If you have some money, you can go to the ward and pay a small fee. If you can pay, avail of the private rooms where it is cleaner, airconditioned and has a television.”
Petilla also revitalized operations at the San Benito Mental Hospital in Babatngon. “We took care of the poorest of the poor that are mentally ill. Afterwards, we try to locate their families and reunite them.”
For these efforts, Petilla and his office have been cited by the Philippine Hospital Association in the Hall of Fame Leadership Award last year.
GOVERNMENT SERVICE
On his initial term as governor, Petilla sought to increase productivity in the provincial offices. The provincial government remains the biggest employer in the province. “Productivity in government is at little more than 50 percent. Roughly around P500 million is paid for payroll in the province thus, we are losing P250 million. I had to make an institutional change. I am not looking for 100 percent increase in productivity. I am looking at 80 percent. That is the most of what we can do.”
To achieve this, Petilla got rid of bundy clocks and replaced them with biometrics time keeper. Closed circuit cameras where installed to monitor activities of government workers. The “no wrong door policy” was enforced to institutionalize assistance to people in need of service from government officers. He also devised a system wherein bonuses were awarded based on work merits. Remarkably, Petilla reported a 25 percent increase in the last four years.
Fully-motivated to fulfill his mandate, Petilla clearly has set his direction in governance. “This is how to define the government. Everytime you do something you have to define your goal first. When you ran a hospital, you have to define what kind of hospital you want to run. When you ran a bureaucracy in government, you have to define what kind of bureaucracy. And then if it’s defined and have a clear understanding about it and then it will work. You can maximize your efforts. I derived satisfaction from drawing something, implementing and acting on it. That is the best part of the job – the productive part and seeing the results,” concluded Petilla.