The idea has festered on Tintin Bersola’s mind for quite sometime but it is her husband’s input, tv broadcaster Julius Babao, that gave her that Aha! moment of staging her own show over the internet. “One sleeplessness night, I surfed the net and discovered that there are so many, many parenting websites. They mostly contain blogs, tips, info, pics and video clips but no format comes close to a tv show,” shares Tintin. “I knew it was the right time to launch the first online parenting show in the country with video streaming and episodes taped and created by and for Filipinos.”
Parentin.tv is Tintin’s latest platform in pursuit of her advocacy toward good parenting and literacy as she takes on the new role as its executive creative director. This is the first-of-its kind, online parenting show combined with a dynamic website designed to nurture and educate not just moms but also dads, grandparents, even yayas and the household help. Parentin.tv answers the need of modern parents’ for information on changing parenting styles, child care products and life-changing events of babies and kids.
The parenting portal also features free online consultations with doctors, teachers, professionals and experts through the parents’ community. The 30-minute bi-weekly program is available to viewers 24/7 – anytime and anywhere. As registered members, viewers can avail of perks like store discounts and invites to exclusive events.
Christine Bersola-Babao, a multi-awarded celebrity host and momprenuer, is long-time advocate of several noteworthy causes and a five-time Anak TV Seal awardee. Her daughter, Antonia, shares speakership duties with her for the National Book Development Board. Tintin is also an avid storyteller and crusader for Qualibet’s campaign on “No to Transfat” and responsible Nutrition Information. She hosted the nutrition show, Busog Lusog, Ang Inyong Gabay sa Wastong Nutrisyon as part of her advocacy. As a humanitarian, she actively raised funds for Bantay Bata and the medical missions of DZMM. She also speaks for Caritas Manila and World Vision. Her volunteer work involves projects with Gawad Kalinga and the Phil. National Red Cross. On environmental concern, Tintin authored the bestselling children’s book, the Basura Monster.
“My greatest dream is for http://www.parentin.tv to be a tool in nation-building. Since there is no pressure, ratings-wise, this site enables us to spread the advocacy of parenting by building a community of visitors and loyal followers whom we can inspire and move to be good and responsible parents. Our focus is to be the number one online parenting website for parents and soon to be parents,” quips Bersola.
Statistics shows a 47 percent increase of internet usage by mothers after delivering a child. Eighty percent of the moms also attest that they have become a more informed parent thru the help of the internet while close to 70 percent of mothers uses online social medial sites on a monthly basis. “Being on the web, parents can watch anytime – on demand, by demand. After calling it a day and kids are already asleep, parents can log in and watch the episodes at their own pace, on their free time, and watch the videos again if they do not get to finish watching the episodes,” adds Tintin.
In support of Tin-tin’s new endeavor, Julius, even posted the first daddy blog where he bared his fears and hopes for their second child.
“Parentin.tv is a good alternative to mainstream television broadcast because there is time for an idea to gestate, to exchange views and to catch on. Since, this is on the world wide web, our audience is not limited to local audiences. Ours is driven by a vision of a better place for moms and kids not by ratings,” shares Tin-tin with a trailblazer twinkle in her eyes.